1. Introduction
Wedding Dress Alterations London (“we”, “us”, or “our”) is committed to protecting and respecting your privacy when you visit https://weddingdressalterationslondon.co.uk (the “Website”) or engage our bridal and gown alteration services. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).
2. Information We Collect
We collect the following categories of personal data:
- Identification & Contact Data: Name, postal address, email address, and telephone number you provide when booking fittings or appointments.
- Service & Transaction Data: Details of the wedding dress services, alteration requests, appointment dates, and payment information.
- Technical & Usage Data: IP address, browser type, device information, and browsing behaviour on our Website, collected via cookies and similar technologies.
- Marketing & Communications Data: Your preferences for receiving marketing communications from us (email, SMS).
3. How We Collect Your Data
- Direct Interactions: When you complete our online contact or booking forms, call or email us, or attend a consultation in person.
- Automated Technologies: Through cookies and analytics tools when you browse our Website.
- Third-Party Sources: From payment processors, scheduling platforms, and analytics providers such as Google Analytics.
4. How We Use Your Data
We use your personal data to:
- Provide and manage bridal alteration services and consultations.
- Process payments, send confirmations, invoices, and related information.
- Communicate appointment reminders, service updates, and marketing messages (with your consent).
- Improve our Website, services, and customer experience through analysis of usage data.
- Comply with legal obligations such as tax, accounting, and regulatory requirements.
5. Legal Basis for Processing
Under the UK GDPR, we rely on the following lawful bases for processing your data:
- Contractual Necessity: Processing necessary to perform our contract with you (e.g., fitting and alteration services).
- Legal Obligation: To comply with legal requirements, such as accounting and tax record‑keeping.
- Consent: Where you have opted in to receive marketing communications from us. You may withdraw consent at any time.
- Legitimate Interests: For our business interests such as fraud prevention, network security, and direct marketing (balanced against your rights).
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined—typically up to seven years for financial records and up to two years after your last appointment for marketing and service‑related data—unless a longer retention period is required or permitted by law.
7. Data Sharing
We may share your data with:
- Service Providers: Third parties who process data on our behalf (e.g., payment processors, booking platforms).
- Legal & Regulatory Authorities: When required by law or to protect our legal rights.
- Marketing & Analytics Partners: With your consent, for targeted communications and performance analysis.
8. International Transfers
Your personal data may be transferred to and processed in countries outside the UK (e.g., for cloud storage or analytics). We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.
9. Cookies
Our Website uses cookies to distinguish you from other users, improve your browsing experience, and analyse site usage. You can manage or disable cookies via your browser settings. For details, see our Cookie Policy on the Website.
10. Security
We implement appropriate technical and organisational measures—such as encryption, access controls, and secure servers—to protect your data against unauthorised or unlawful processing and accidental loss, alteration, or destruction.
11. Third‑Party Links
Our Website may contain links to third‑party sites. We are not responsible for their content or privacy practices; please review their policies separately.
12. Changes to This Policy
We may update this Privacy Policy periodically. The “Effective Date” at the top will reflect the most recent revision. We encourage you to review this page regularly for any changes.
13. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data.
- Rectification of inaccurate or incomplete data.
- Erasure (“right to be forgotten”) in certain circumstances.
- Restriction or Objection to processing.
- Data Portability to receive your data in a structured, commonly used format.
To exercise any of these rights, please contact us using the details below.
14. Contact Us
For questions, to withdraw consent, or to make a data subject request, please contact:
Wedding Dress Alterations London
Email:
Phone: 07389 767 121
We strive to respond to all requests promptly and in accordance with applicable law.
